Bright pink yard signs for recruiting difficult-to-hire school bus drivers have been installed in one North Carolina school district.

A Wake County, N.C. school district is using an unusual way of advertising the benefits of landing a new job driving a flashy vehicle with brightly-colored paint (yellow!!) AND having flex hours, in order to fill its driver vacancies.  After continued challenges trying to fill constant bus driver vacancies, school officials decided earlier this year to increase starting wages and benefits for the drivers—but the shortage is continuing.

So it looks like the Pepto-Bismol-colored yard signs will be staying in place for much or all of 2018, despite several career fairs being held.

It is expected that some school bus drivers will have to drive two routes, until the continued shortage is solved.  Even getting to drive a company car with the mileage paid for, doesn’t seem to be enough of a persuasion any more.

The dilemma of finding school bus drivers continues throughout the nation.